Privacy Policy

Last updated: 5 July 2026

This Privacy Policy explains how 8purple ("8purple", "we", "us") collects, uses, shares and protects personal data when you visit our website, request a quote, or purchase AI and HPC data center equipment. We act as the data controller for the personal data described here.

1. Data we collect

• Contact and account data — name, work email, phone or messaging handle, company and country you provide in quote requests or contact forms.
• Requirement and order data — the equipment, bills of materials, quantities, specifications and project details you share so we can prepare a quote and fulfil an order.
• Usage data — pages viewed and basic device/browser information collected through privacy-friendly analytics, and only where you have accepted analytics cookies (see our Cookie Policy).
• Communications — emails and messages you exchange with our team.

2. How we use your data

• To prepare quotes and confirm pricing, availability and lead times.
• To process, fulfil and support orders, including warranty and logistics.
• To respond to enquiries and provide customer support.
• To meet legal, tax, export-control and compliance obligations.
• To understand and improve the website, where you have consented.

3. Legal bases

Where applicable law (for example the GDPR) requires a legal basis, we rely on: performance of a contract (to quote and fulfil orders); our legitimate interests (to run and secure the business and respond to enquiries); your consent (for analytics cookies and optional marketing); and compliance with legal obligations.

4. Sharing your data

We share personal data only as needed: with equipment vendors, freight, logistics and installation partners to fulfil your order; with payment, IT and analytics providers acting as our processors; and with authorities where required by law. We do not sell your personal data.

5. International transfers

As we source and ship globally, your data may be processed in countries other than your own. Where required, we use appropriate safeguards such as standard contractual clauses for those transfers.

6. Retention

We keep personal data for as long as needed to provide quotes and orders and to meet legal, accounting and warranty obligations, after which it is deleted or anonymized.

7. Your rights

Subject to applicable law, you may request access to, correction or deletion of your personal data, object to or restrict certain processing, withdraw consent, or request portability. To exercise a right, contact us using the details below. You may also complain to your local data-protection authority.

8. Security

We use technical and organizational measures to protect personal data against unauthorized access, loss or misuse. No method of transmission or storage is completely secure, but we work to protect your information and review our safeguards regularly.

9. Cookies

We use a small number of cookies and privacy-friendly analytics. Analytics only runs after you accept via our cookie banner. See theCookie Policy for details and how to change your choice.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above shows when it last changed; material changes will be highlighted on this page.

Contact

Questions about this Privacy Policy or your data? Email hello@8purple.com.